Maybe the children ARE the future of payment after all...
Mention the word ‘prepaid’ to anyone at the big payment technology companies and you can, more often than not, elicit a kind of inner groan. It’s similar to walking into a phone shop and claiming that you are not looking for a 2 year contract but are more interest in pay-as-you-go. The smile becomes fixed on the shop assistant’s face and you are led to the back of the shop to a counter manned by someone obviously wishing that they worked elsewhere. Or you could just get a 'Lidl Connect card'... *shudder*
Don’t get me wrong, I have nothing against ‘prepaid’ and neither does anyone else - it’s just that it’s, well, not really sexy in our industry. And yet it should be - it has a high take-up rate. In fact, reports say that the prepaid card market is one of the fastest growing non-cash payments markets with growth expected at an annual rate of 22% through 2017 and prepaid opportunities around the world are expected to reach US$822 billion by 2017. (Source).
You see, beyond those users who like to keep a tight hold on their spending, there is another section of the market that is a prime prepaid target - the youth market. Actually, perhaps not the adolescents themselves - more their parents. A similar report a few years back revealed that “… parents are attracted to the concept of prepaid youth cards by the possibility to keep control over their children’s spending and by the fact that the youth card is safe and secure. They also like that the card can be blocked in case of loss or theft and are reassured that a secured pin code is required’. (Source)
Now, these reports were originally aimed at the prepaid card format only but that could be changing in the near future. Various companies out there seem to think so. For instance, last week, Stockholm’s mobile wallet company - Seamless - was granted authorization by Sweden’s financial supervisory authority, Finansinspektionen, to issue electronic money. This means that SEQR users can send and receive money, worldwide, in real time. Interestingly, under the terms of the authorization, SEQR can also be used by minors.
Peter Fredell, CEO of Seamless said, “Authorization to issue electronic money is strategically important since it further broadens SEQR’s sphere of application and user audiences. This authorization allows SEQR users to send each other money in real time, independent of banks and regardless of where they are in the world. One example of how it can be used is that parents can transfer funds to their children’s phones, money that can then be used to make instant purchases in stores all over the world. The option of depositing money into a SEQR account in real time coupled with the rapid, global expansion of NFC technology means that SEQR will become an alternative means of payment wherever the user is.”
See what I’m getting at here? Companies are aware that the pre-teen market is already a huge potential for prepaid but coupled with fund transfer to minors’ mobile phones (or wearables) could mean a generation being exposed to new forms of payment right from the get go.
Samsung Semiconductor also thinks this could work. They are currently working with Switzerland’s SmartLink to develop the Contactless Companion Platform. This innovative platform is a direct result of the previously introduced, CIPURSE-based, OCAP (Open Contactless Application Platform) but with a dedicated focus on wearables and standards. As explained at the Contactless Intelligence Conference a few weeks ago, this system would enable the transfer of a token with limited validity from your phone to say, a bracelet (wearable).
Using this method you could, for instance, transfer money to the wearable of your kids for usage at school or outdoor activities. Here you could add more token properties, such as validity, amount, and the shopping location. Based on the backend system intelligence, the money loaded onto the wearable can then only be spent at, for example, the school canteen or designated tennis club. Samsung was keen to point out that it wasn’t just about payment.
With the same process, transport or event tickets, vouchers, coupons, door keys, and many more could easily be transferred from an NFC phone to a wearable, a key fob, or any other form factor of choice equipped with a minuscule chip and antenna. Apart from NFC phones, other load and top up options can of course also be used. Merchants could use the POS and activate services during the payment process, for example. An IT-infrastructure equipped with a contactless reader could distribute services; this could be anything from your laptop up to your local ATM.
Visa Inc. have also been experimenting with this idea, although from their point of view this is more about control and monitoring. Their solution is called the Visa Consumer Transaction Controls, which is available to Visa card-issuing financial institutions, enables account holders to set simple, convenient, and effective spending controls, receive transaction alerts, or even temporarily suspend their accounts using a simple on/off feature.
“By putting the account holder in charge, Visa card issuers can provide their consumers peace of mind through innovative spending controls, and more effective fraud prevention,” said Mark Nelsen, Senior Vice President of Risk Products and Business Intelligence, Visa Inc. “With new digital commerce experiences emerging daily, it’s important that we provide easy and convenient ways for consumers to direct and monitor how their accounts are used and help better secure the payment system.”
Interestingly, the video that explains the service once again uses a minor to explain how parents can define individual controls or alerts for primary cards as well as companion cards that are given to family members providing real-time control and visibility into spending. For example, a parent can share a Visa account with a child by providing a companion card with spending limits and transaction alerts that are sent to the parent’s mobile device.
Either way, the idea of exerting a certain amount of influence over your childrens’ spending be it via amount, timeframe or location is inherently attractive to parents, while at the same time, children are being exposed to new payment methods as standard - a win-win boom for the industry, surely.
Me, I just look forward to the days when I can finally get my small change back from the kids after I let them have money to buy something!
Until next week.
Steve Atkins
Contactless Intelligence