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Will 2013 be the year of mobile wallets or of NFC home-controlling computers? Your Contactless Intelligence News Feed

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Will 2013 be the year of mobile wallets or of NFC home-controlling computers? Your Contactless Intelligence News Feed
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Dear Readers,

Let me start this editorial by wishing all our readers a very happy, if belated, New Year. If some of the early January blogs from companies involved in the contactless payment industry are to go by, 2013 is to be the year of widespread adoption of contactless and mobile payments. eMarketer even went so far as to say that m-commerce sales were expected to rise 55% in 2013 with mobile accounting for 15% of all retail e-commerce experiences. Hurrah! 

 

Unfortunately not everyone thinks so. UK research company ICM put it fairly bluntly "Mobile wallet adoption in 2013? 'Don't bet on it', they say (http://wp.me/p1Jrjn-1cc ). They were pretty damning in why 2013 will not be the year for mobile payments, citing everything from retailers to the users of mobile phones themselves. However, while the likes of Google and MasterCard may agree, they were more circumspect when asked about such things as this year's CES in Las Vegas. Peter Hazelhurst, who heads up Google Wallet admitted that "This is an evolving process. It's not as if suddenly everyone has it. People have to learn new behaviours like using coupons stored on their phone or tapping an NFC-enabled phone to pay". Ed McLaughlin, chief emerging payments officer at MasterCard was a little more bullish, "It's not when will it happen -- it's happening," McLaughlin said. "This is what a technology transition feels like. Consumers are going to find things that make their lives easier ... and they're going to adopt that." (http://bit.ly/VLwElp ) So, what we should take away from that is that 2013 will be a year when companies take a deep breath and keep chipping away at the mobile payment mountain. Oh, and be prepared for even more competition from alternative payment methods. Competition from companies such as Index, headed up by ex-Google Wallet team members (http://tcrn.ch/WU5uaI). It may be a tough market to crack, but everyone wants their shot at it.

 

The good news when it comes to NFC is that it was very much in evidence at this year's CES. Albeit not so much on show in its payment form but in its ability to pair up with other NFC enabled devices. An NFC-enabled mobile will remain the key to a connected future but if some of the consumer white goods manufacturers at CES have their way, a connected future may be inside your own home. Everything from washing machines to refrigerators, fromTVs to audio equipment, seemed to be NFC connected (http://wp.me/p1Jrjn-1cp ). 

 

Allure Energy Inc. went one better and described how NFC would allow you take control of your entire home environment (http://wp.me/p1Jrjn-1c7). The video that accompanies the article shows a tired woman (well, not really tired - she still seemed to have a bounce in her step!) arriving home to soft lights and music  - all courtesy of proximity-based NFC technology and a central NFC-based, home computer-type hub controlling her environment. All I can say is that she doesn't look like she has kids. If you have kids, you know how often the TV remote gets lost. Try losing the hub that controls your entire home! Still. It's encouraging to see NFC technology being adopted across a wide range of appliances.

 

What will really move (no pun intended) NFC this year, though, will be public transport. Each UK local county seems to be introducing some kind of Oyster-type payment card on its public transport offering (http://bit.ly/11lOZLM , http://bit.ly/13mU6tC , http://bit.ly/TKwH2i ) and there are even reports of China gathering speed in issuing more and more smart cards to enable inhabitants to pay more easily for public transport. Latest report say that 440 of approximately 600 cities in China have set up smart card payment systems for public transport (http://bit.ly/VLvsOH).

 

Which nicely brings us to our last two topics, both of which have a connection to public transport: The first topic concerns the transport and ticketing industry. Transport Ticketing 2013 is Europe’s largest transport ticketing and fare collection event. Back for the 5th time, the event brings together more transport operators, local authorities and passenger transport executives than any other. The event attracts the entire ticketing ecosystem to help visitors and transportation companies offer their passengers a more cost effective, efficient and easy to use service. With over 200 operators already in attendance, organisers are want to remind our readers that now is the time to confirm their place. Click the banner on the top right to go to the site. The event runs from 28th - 30th January 2013, London, UK.

 

Our final topic concerns January's -- drumroll, please -- INTELLIGENCE! Once more Samsung (supporting the OSPT Alliance) is offering a Samsung Galaxy SIII if you can go to this page on the Contactless Intelligence site, read a bit of text, answer five simple questions, note the answers in a pre-prepared form and hit the 'send' button. What could be easier? And let's face it - the way things are going, not only will you need an NFC-enabled phone to pay with or catch a train in the future - you may need it to switch on your lights and television!


So enter the INTELLIGENCE now! Please.
Until next week.

 

Regards,

Steve Atkins

Contactless Intelligence
 


This week on C-ITV

 

The January Intelligence has begun! Win a Samsung Galaxy SIII http://wp.me/P1Jrjn-1c0


GURU POST: The promise of NFC and the importance of Trust. http://wp.me/p1Jrjn-1an 


Payair takes mobile shopping to the cloud http://wp.me/p1Jrjn-1dG 

U.S. Bank Launches "Go Mobile" NFC-enabled App in Salt Lake City and Portland http://wp.me/p1Jrjn-1dq 

Ingenico make headway in German contactless payment market http://wp.me/p1Jrjn-1dh 


Samsung takes to Las Vegas strip with NFC tiles http://wp.me/p1Jrjn-1d5 

Sony, LG embrace NFC for entertainment and appliances at CES 2013 http://wp.me/p1Jrjn-1cp 


Mobile wallet adoption in 2013? 'Don't bet on it', says ICM. http://wp.me/p1Jrjn-1cc 

Allure let's you make changes to your home environment thanks to NFC technology http://wp.me/p1Jrjn-1c7 

NXP takes Identive’s Cashless Betalen™ mobile payment solution – for lunch… http://wp.me/p1Jrjn-1bs 

 

Payments & m-Commerce

 

Beam Money Launches Wallet App For iPhone http://bit.ly/11lOGjP 

Can Corporate Mobile Payments drive Merchant Acceptance? http://bit.ly/11lOAJ5 

Bluefin, Vokal partner on m-payments services http://bit.ly/11lOtxc 

Former Google Wallet Team Members Ready Their New Startup, Index, For Launch http://tcrn.ch/WU5uaI


Peter Hazlehurst, Google Wallet, "Why we're a long way from 'blink to pay'" http://bit.ly/VLwElp 

Comparing business cases of Kenya & the US in terms of mobilewallet infrastructures http://bit.ly/VLwbPU 


TIM Brasil teams up with Caixa, Mastercard for m-payments http://bit.ly/TKtWhl 


Ideal Launches Cashless Express Card System For Smaller Locations http://bit.ly/Zf9tAo 

Future of shopping is mobile and contactless says ATCM http://bit.ly/Zf9kgm 


Payair, Swedish fishing organization partner on m-payments http://bit.ly/Zf8BvF 


SBI Launches Prepaid Mobile Wallet Mobicash Easy http://bit.ly/Zf7UCz 

Mobile payment startup PicPay lets Brazilians make purchases via a QR code http://tnw.co/Zf7OuA 


How secure are RFID contactless payments? http://bit.ly/UsN16C 


Wincor Nixdorf joins digital wallet wars http://bit.ly/136J4Zj


Mobile Banking for U.S. Corporate Customers: Catching On Slowly http://bit.ly/X08DIe 

PayPass Locations Double in Europe in 2012, Adding Impetus for NFC Launches http://bit.ly/X08ynJ 


China's Mobile Payments Will Reach Over CNY700 Billion By 2015 http://bit.ly/10bg9pa 


AT&T’s new platforms to tempt devs: Digital Life, Mobile Payments, Connected Car http://bit.ly/10bgbNV 


NFC & Mobile

 

NFC security monitoring solution launches in Tonga http://bit.ly/TKvDLC 


Incipio announces NFC-enabled iPhone wallet http://bit.ly/TKuzrp 


MegaFon adds low cost NFC phone http://bit.ly/10bePmh 

Seoul hotel provides guests with NFC keys http://bit.ly/10beEY0 


Ingenico trials NFC phone payment at Milan university http://bit.ly/Zf838W 


PS4 uses NFC to crack down on used games http://bit.ly/Zf7k7y 


5 Reasons You Want NFC On Your Mobile Device http://bit.ly/UsMVM7 


The Year Ahead for NFC: Commercial Launches at Hand http://bit.ly/YWoKWw 

Turkcell uses Timwe's technology for NFC service http://bit.ly/YWoHtR 

The future of NFC: why Apple should join the party http://bit.ly/YWogja 

 

Transportation, Ticketing, Access, Security & Loyalty

 

UK: New fleet of buses lined up for West Midlands - plus our own Oystercard http://bit.ly/13mU6tC 

UK: New Oyster style smartcard introduced for bus users in Coventry http://bit.ly/11lOZLM 


China: More citizens use smart cards to pay for public transport http://bit.ly/VLvsOH 


UK: Public transport gets smart http://bit.ly/TKwH2i 


At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) http://nyti.ms/10bgyIe 

Ballarat commuters prepare for myki launch http://bit.ly/10bgqZb 


Scotland: Trundling closer to a rail network smartcard http://bit.ly/Zf980o 

Australian Myki debacle: We're stuck with a ticket to deride http://bit.ly/Zf8PTn 


Myki: disaster from touch on to touch off http://bit.ly/YWpDyf 

Metrolink fares hike to help fund new trams and smartcards http://bbc.in/YWpjj0 

 

Other News & Opinion Articles

 

Mcommerce sales expected to increase 55.7% in 2013 - study http://bit.ly/11lOWzk 


Would You Pay Extra to Pay with NFC? Neither Would We. http://bit.ly/11lOLEg 


US: Ingenico Partners with Shift4 to Provide Merchants with a Processor-Neutral, Secure P2PE Platform http://bit.ly/VLu5iY 

UK: Berlin-based Payleven reveals portable CHIP & PIN terminal http://bit.ly/VLtTjN 


NFC Forum Forges Links with Global Certification Forum, IATA, and Wi-Fi Alliance http://bit.ly/TKuN1I 


Global Near Field Communication Chip Market 2011-2015 New Report http://bit.ly/Zf8b8r 


Survey: Despite initial missteps, mobile payments will boom in 2013 http://bit.ly/YWoUgt 


New report: Payment and Transport: Vectors of Development for Mobile NFC? http://bit.ly/YWoarK 


Google Wallet’s 2012 Struggles Could Mean Trouble Ahead http://bit.ly/YWo43r 


Your Smartphone Will Replace Your Car Keys by 2015 http://bit.ly/X08h46 


Hyundai wants your NFC-enabled smartphone to be your car keys http://bit.ly/YWnItz 


NFC Tag Campaign Company Tapit Plans Expansion with $2.4 Million Series A Funding http://bit.ly/YWnOBy 




Mobile wallet adoption in 2013? 'Don't bet on it', says ICM


 

UK-based research company ICM have thrown cold water on the idea that 2013 could be the year we see mainstream acceptance of mobile wallets.

 

The three main reasons listed include;

The market simply isn’t ready

Smartphone users aren’t that tech savvy

NFC isn’t keeping up

 

A bit harsh, perhaps, but there is some deductive reasoning behind these numbers. ICM are quick to point out that indeed, customer awareness rate for contactless payments is about the 80% mark but in terms of actual usage, the figure drops rapidly to a mere 8%. ICM points to lack of retailer support (cash tills etc) and little to no in-store promotion. Secondly, ICM point out that many security concerns have yet to be addressed over mobile payments.

 

ICM also point out that brands are not doing enough to connect to consumers through their mobiles and in-phone apps. ICM say that; “in the run up to Christmas ICM found only one high street retailer utilising apps specifically designed to help with Christmas shopping – a real missed opportunity.” We can’t argue there.

 

Yet despite a slew of figures that show willingness among consumers to use their mobile in a more ticket/payment orientated environment*, it seems that taking the actual plunge and putting that willingness into action is sadly missing.

 

Jamie Belnikoff, Associate Director at ICM Research who led the research concludes: “Mobile wallet is about more than just paying: it allows consumers to manage their vouchers and discounts, loyalty cards, event tickets and public transport passes all in one place. Whilst people appreciate these advantages, they expect a range of incentives and benefits to get them to pay this way. However even with this encouragement, their genuine security concerns – and as we’ve seen in our recent research into contactless payments, – the lack of terminals in shops and absence of in-store promotion are also preventing broader consumer take-up”.

 

You find out more about ICM’s findings in their report titled; * Paying for Christmas won’t be contactless here:

http://bit.ly/WX6r2j

 

*A third (34%) of consumers would definitely or probably use their mobile as a wallet to make payments, collect vouchers, to use as event tickets and on public transport. This figure rises to 46% when asked just to smartphone owners, with younger people more likely to do so, especially 18-24 year olds at 55% and 25-34 year olds at 49% (Source: ICM research)

 



Allure let's you make changes to your home environment thanks to NFC technology



Allure Energy, Inc. has introduced their next generation product, EverSense™ 2.0 with NFC capabilities, at CES this week in Las Vegas. 


As a company working in what they term 'proximity control technologies', Allure Energy's next generation product is to now include NFC capabilities to, quoting the company, " further enhance the user's experience while they are at home".
 

Allure explains that using a mobile app called EverSense™ and an Android phone having NFC, user's can modify their home environment by simply setting their phone on a countertop or a nightstand. 

Instead of getting up to change the temperature at night, or turn off the music, a user simply sets the phone on a SyncPad™ and EverSense™ 2.0 automatically adjusts the home environment to the user's preferences.
 

"Allure Energy is attempting to do for the home energy management and automation industry what Apple did for the music industry," says Kevin Imes, CEO of Allure Energy, "make it simple to use, fun, and just cool.  With EverSense 2.0 we are creating an Interactive Home Environment that users can easily setup and have managed automatically.  Imagine going to bed and setting your phone on your nightstand and the lights turn off, the thermostat adjusts, and your alarm is set.  EverSense 2.0 will make this a reality for main stream consumers."
 

As a platform, EverSense™ 2.0 will allow users to add other smart devices to the EverSense™ ecosystem as they become available.  Each smart device can be managed, using proximity control while consumers are away from home, and NFC control while users are at home.

Read full article here

 

 


 

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