Dear Readers,
It is safe to say that last week, the biggest news for the contactless payment industry was Barclaycard's announcement that they were to begin issuing Visa mobile payment stickers, named PayTag, as a way to jump-start (our words - not theirs) the mobile contactless payment market. Or capture a large share of the market over their rivals – you decide.
Available immediatly and at no cost exclusively to Barclaycard Visa cardholders, Barclaycard PayTag is an extension of a customer’s credit card account. At a third of the size of a normal card, it can be stuck on the back of any mobile phone. Once attached, it can be used to make payments of £15 and under, rising to £20 in June.
I have to applaud Barclaycard on this venture. Although many have spoken about this particular payment method, I think (and am happy to be corrected) that no other institution has actually announced such a large issuance. The immediate question? What this will do for the NFC mobile handset market and how it will impact implementation of the mobile wallet? I mean, come on, how many stickers can you put on your phone before it starts to resemble a sponsored F1 race car?
Luckily, we will not have to wail much longer to find out what the collective pulse of the industry on this topic is: Only three days to be exact, because then it is once again time for the annual Contactless Intelligence Spring Conference and the Contactless & Mobile Awards in London. There will be many views on this topic, and as our audience tends to be the very opposite of shy and retiring, I am sure I will hear them.
All of us at Contactless Intelligence very much look forward to meeting all our speakers, delegates and guests at the conference and award dinner, and to the award finalists - good luck!
Until next week.
Steve Atkins
Contactless Intelligence
PS - We have, as the lead video on the right, the film that accompanied the Barclaycard announcement as well as Proxama's Dr. Neil Garner speaking about marketing agency uptake of NFC technology (Proxama is also one of the finalists in the Best Marketing Campaign using Contactless/NFC Technology category at the CMA's this year). Joing Dr. Garner is David Harbidge, Head of Mobile Payments who demonstrates to us what could be the most secure mobile payment system in the world. I leave that for you to decide.
Featured on C-ITV this week
Payments & m-Commerce
Barclaycard PayTag targets contactless payments market http://bit.ly/HUoeSS
The Co–operative set to extend ‘contactless’ payments http://bit.ly/HKwc3u
First Data Supports Introduction of Contactless Payments at denn’s Biomarkt Stores in Austria http://bit.ly/HKw4AW
Barclays Pingit now available to all http://bit.ly/HKxc7y
NFC goes local in Strasbourg http://bit.ly/HKxpHT
Europe to examine UK mobile payments joint venture http://reut.rs/HKxnQk
340m people to transfer money via mobile by 2016 http://bit.ly/HPsgNO
AIB’s mixed message on cashless society http://bit.ly/HPskxa
Mobile Vikings launches m-commerce app http://bit.ly/I4dPkP
Pivotal Payments Partners With NetSecure to Develop Branded
Mobile Payment Application http://bit.ly/I4e3sk
MasterCard Plunges Into Mobile With Apps and Payments Testing http://bit.ly/I4e8w9
Rabobank says m-payments venture going ahead http://bit.ly/HRNiNc
Ebay aims for lead in mobile payments race http://on.ft.com/HRNuvR
Pao de Acucar to introduce m-payment from May http://bit.ly/HRNsnG
M-commerce offers consumers significant convenience over e-commerce http://bit.ly/HXQ42l
Barclaycard Seeks More M-Payment Users with Stickers, Despite Its NFC Project http://bit.ly/HXQ3v2
Facebook moves to the point-of-sale http://bit.ly/HXPXDZ
Tabbedout Brings Mobile Payment to Houston http://bit.ly/HXPZf2
FirstRand to use e-wallets to penetrate retail http://bit.ly/HXPRMw
NFC & Mobile
New report provides an in-depth guide to NFC technologies and systems http://bit.ly/HKwgQO
Inside Gets Contract for Nokia’s First NFC Windows Phone; Microsoft to Weigh in Later http://bit.ly/HKxf3s
Doubts Raised for Proposed NFC JVs in Europe as Regulators Probe UK’s Project Oscar http://bit.ly/HPsfK1
NFC Forum Appoints TÜV SÜD for Global Near Field Communication Validation Service http://bit.ly/HPs9lo
Telekom Austria Group Launches “paybox NFC” as a New Mobile Payment Solution in Austria http://bit.ly/I4dXAJ
German NFC mobile coupon firm Coupies gears up for expansion http://bit.ly/I4edja
Austrian Telco to Launch Own NFC Payment Brand, Snubbing payWave and PayPass http://bit.ly/I4ei6C
NTT Data, Telkom develop prototype NFC payment system http://bit.ly/HXQ2Hy
Transportation, Ticketing & Loyalty
UK moves closer to NFC tickets http://bit.ly/IrvBAn
‘Oyster’ is the future for town transport http://bit.ly/HKxsDN
Customer journey is key to mobile payments success. http://bit.ly/HPsioX
PayByPhone to demonstrate the UK’s first NFC parking solution http://bit.ly/HPsjJF
NFC-enabled boarding gate reader on display at Passenger Terminal Expo http://bit.ly/I4esef
Other News & Opinion Articles
VingCard Elsafe Collaborates in Mobile Hotel Booking Functionality for Automobiles http://bit.ly/HKwjMz
Mobile payments - is the public ready to trust yet? http://bit.ly/HKxgnP
Skillweb launches proof of attendance application for field service http://bit.ly/HKxkEl
Ellison claims that Oracle considered buying either RIM or Palm. http://bit.ly/I3KW8i
Patent Assistance Worldwide Highlights Patent Complexity in T-Mobile Lawsuit http://bit.ly/I4dZsC
Square’s Next Round Could Swipe a $4 Billion Valuation http://dthin.gs/HRNrAi
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